Subsurface was built from experience.
In 2008, Lloyd Gomez founded Bass Brigade, translating a deep connection to bass fishing into a culture-driven apparel brand rooted in storytelling, design, and community. What began as a passion project evolved into an internationally recognized lifestyle label built through early social platforms and authentic content.
A decade of building — and rebuilding — expanded that perspective.
SBSRFC® was created as a broader platform. Not confined to a single world, but shaped by many: music, fashion, automotive culture, the outdoors, and multidisciplinary design.
Subsurface reflects the belief that culture is not manufactured — it’s lived. It’s built through repetition, refinement, and time.
WHAT WE ARE.
SBSRFC® operates across three dimensions:
Creative AGENCY
A strategic and creative partner to brands and businesses seeking clarity, cultural relevance, and longevity.
PRODUCT DIVISION
goods AND OBJECTS shaped by restraint, process, and intention.
Cultural Journal (SPEC_)
An editorial platform documenting movement, design, and the people building within their disciplines.
WHAT WE BELIEVE.
Culture is built, not bought.
Style is earned through repetition.
Good work takes time.
Depth outlasts noise.